Our Vision

Our innovations are shaping the digital transformation of retail. And by empowering people to reach their full potential, we are evolving the retail industry itself.

In 2010, we looked at our decades of retail experience and decided to create advarics. Our goal: to use new technologies to change and simplify outdated processes in retail.

Our mission summary goes something like this:

advarics - Mission EN Zitat

For us, digitalization means developing new workflows. Not dressing up existing processes in a slightly fancier digital operating concept and leaving the original work steps unchanged.

"Technology has one job - to make our jobs easier and more enjoyable."

advarics - Andreas Klamann

Andreas Klamann

Founder and CTO

That's why we were the first to rely on the cloud, from the very beginning. We’re no longer the only ones there. But we’re certainly the company with the most experience. And as the first web app for merchandise management, we are also leading the way for all others and making giant steps towards the future. All this so that the steps you take in your own work become fewer, simpler, and surer.

Our most important milestones:

2010


Established

2011


First cloud-based merch. management

2014


100 customers in 3 countries

2016


1st enterprise client, 240+ branches

2020


500 customers in 5 countries

2021


Launch as progressive Web App

2021


Award most future-proof software

2022


850 customers in 8 countries

2023

Brand relaunch

2010


Established

2011


First cloud-based merch. management

2014


100 customers in 3 countries

2016


1st enterprise client, 240+ branches

2020


500 customers in 5 countries

2021


Launch as progressive Web App

2021


Award most future-proof software

2022


850 customers in 8 countries

2023

Brand relaunch

We know where the journey is taking us. And we’re already preparing for it. The next milestones are set and will soon be shared right here. In fact, we were aiming for those goals before they even existed. Hold on tight, this journey will always be exciting.

"We develop innovations for our industry. To develop our industry."

advarics - Roland Köhler

Roland Köhler

Founder and CEO

What's important to us

We don't talk much about values because we simply live them. And they’re born out of our daily relationships.

Responsible
Sustainable

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We take responsibility in all areas: towards our customers, our planet, and for ourselves. And all in a sustainable, enduring way.

We take responsibility in all areas: towards our customers, our planet, and for ourselves. And all in a sustainable, enduring way.

Fairness
Acceptance

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We all have one thing in common: We are all different. We are characterized by individual strengths and weaknesses. But one thing always remains the same - eye level.

We all have one thing in common: We are all different. We are characterized by individual strengths and weaknesses. But one thing always remains the same - eye level.

Transparency
Appreciation

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Simply put, it's about what we say, how we say it and, most importantly, that something is said – whether that be praise, feedback, or constructive criticism.

Simply put, it's about what we say, how we say it and, most importantly, that something is said – whether that be praise, feedback, or constructive criticism.

Courage
Curiosity

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We are innovation lovers, unconventional thinkers and future builders. We know what it takes for everyone to feel comfortable and thrive within our diverse teams.

We are innovation lovers, unconventional thinkers and future builders. We know what it takes for everyone to feel comfortable and thrive within our diverse teams.